Consulting
For organizations, small businesses and entrepreneurs: clarify the offer, strengthen data reliability, optimize tools, lead change and support lasting adoption.
View our expertiseCenter what matters. Give action meaning
We support individuals and organizations when their reference points, priorities, or ways of working need to evolve, so they can move forward with confidence toward what truly matters.
Two paths. One standard
More than 14 years of experience in CRM, communication, transformation, project management and support, across international environments in Europe, North America, West Africa and Asia.
Coaching
For people who want to better understand themselves, strengthen their presence, navigate a transition and take ownership of their choices without being given a ready-made solution.
View coaching optionsYoucentra · Consulting
Transform your tools without losing sight of the people who use them
We work from idea to rollout: understanding needs, structuring the response, securing data and supporting adoption.
CRM, campaigns & data
CRM audits and optimization · Salesforce Sales Cloud · Salesforce Service Cloud / Agentforce Service · Salesforce Marketing Cloud · segmentation · personalization · newsletters · automated journeys · data quality, deduplication and migration.
Adoption & change management
Impact analysis · stakeholder mapping · internal communication · training · manager support · adoption reinforcement · 30/60/90-day follow-up.
Business creation & offer design
Idea clarification · value proposition · offer design · business model · customer journey · launch roadmap. Legal, tax and accounting advice are not included.
Brand, communication & visibility
Positioning · messaging · communication identity · editorial strategy · visibility plan · consistency across touchpoints · performance measurement and refinement.
Every engagement is unique. Contact us for an assessment tailored to your project.
Contact usYoucentra · Coaching
A thoughtful, supportive and judgment-free space to think differently
Your path is yours. You choose how to shape it.
Coaching helps you step back, question differently and open new perspectives, so you can draw on your own resources and move forward in alignment with yourself.
Self-awareness
Understand your reactions and patterns, move beyond limiting beliefs, strengthen your confidence and make more conscious choices.
Leadership & presence
Assert yourself with balance, navigate tension, develop an authentic presence and act without becoming rigid or disappearing.
Life & career transitions
Career change, new role, expatriation, returning home, separation, re-entering the workforce, family change or a period of uncertainty.
Money mindset & autonomy
Understand your relationship with money, clarify your beliefs and goals, begin saving and move toward realistic projects. Coaching only; no financial advice.
Focus Session · 2 hours
Starting at $140
One specific issue, a preparation questionnaire, an in-depth session and a summary of decisions or next steps.
Personalized program · 4 to 12 sessions
Starting at $70/session
Sessions last 45 to 50 minutes. The pace is defined with each person according to their needs, situation and constraints. Contact us for a personalized quote.
Our approach
Clarity that transforms
Our experience brings together more than 14 years of practice across varied environments at the intersection of human, organizational and technological challenges: luxury hospitality, aerospace, defense, cybersecurity and digital identity, maritime transport and logistics, home appliances, fashion, beauty, field marketing, consulting and CRM technologies.
Built across Europe, North America, West Africa and Asia, this experience informs a thoughtful understanding of contexts, cultures and human realities.
In consulting, we analyze, structure and formulate concrete recommendations. In coaching, we create the space to step back, question differently and bring forward each person’s own resources without deciding for them.
Support available in French · English · Italian
ICF ethics
A clear framework for moving forward with confidence
- Confidentiality defined from the outset, within its legal limits.
- Supportive, judgment-free listening that respects each person’s identity, culture and pace.
- Goals, roles, fees and conditions formalized in a contract.
- Freedom to end the engagement under the agreed conditions.
- Referral to another professional when a need falls outside the scope of coaching.
Tell us what you need
For information, a question or a request for support, write to us. For coaching, a complimentary 15-to-20-minute discovery call may then be offered with no obligation.
[email protected]What clients say
Real voices, not slogans
Feedback about the journey, the framework and what changed.
“Working with Assetou helped me reconnect with my why, better identify the projects that truly fit me and follow through more consistently. Her in-depth questioning helped me move past obstacles I had been carrying for a long time. I recommend her to anyone who wants to step back and move forward.”
“A structured engagement that genuinely helped the teams make the new tool their own, not simply learn how to use it.”